Funnels: Measure conversions through a series of events

Overview

Mixpanel’s Funnels allows you to examine how end-users perform events in a series. Funnels calculate and display conversions from one event to another within a particular time window. This allows you to identify where your users drop off, what segments convert the most, and other important facets of the user journey.

The Funnels report is available on all free and paid subscription plans.

Use Cases

Imagine your product is a B2B messaging application. You might use Funnels to answer these questions:

• What percent of users converted through my signup funnel within 7 days?
• At what step of the signup funnel did most users drop off?
• How did my A/B test impact conversions in the signup funnel?
• How has the payment funnel conversion rate in the US changed over time?
• How long does it take most users to complete my payment funnel?
• What departments complete the payment funnel most often?
• Why did the successful users purchase?

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Next: Build a Funnels Report

Build your first Funnels report using the Quickstart below.